Downtown Colorado, Inc. Partners with Local First Colorado to Promote Awareness for Local First Week


DENVER–October 26, 2017–Downtown Colorado, Inc. (DCI) and the newly formed Local First Colorado (LFC) are pleased to announce a partnership to support LFC’s launch of Colorado’s Local First Week (November 25 – December 2, 2017), an awareness campaign designed to encourage Coloradans to support local businesses first. DCI and LFC determined this partnership advances the missions of both organizations as each aims to strengthen Colorado’s local economies.

Kicking off on Small Business Saturday, Local First Week is one week dedicated to asking local consumers to re-think daily habits and shift everyday actions to try a local business before heading to the big-box stores or ordering online. In 2007 the Mile High Business Alliance (MHBA) promoted this same week as Denver’s Buy Local Week, and continued this campaign every holiday shopping season for eight years. Now Local First Colorado seeks to build on MHBA’s work by re-activating this awareness campaign on a state-wide basis to celebrate the importance of supporting our local businesses.

“As a state-wide organization that has been working to revitalize Colorado’s local economies for 35 years, we are thrilled to help Local First Colorado launch Local First Week to remind our community members of the importance of patronizing our local businesses,” says Katherine Correll, DCI Executive director.

“Our independent businesses not only contribute to thriving local economies, but so often they are also what shapes the unique character of our cities, our communities, even our neighborhoods. Can you imagine what your community would feel like without your corner coffee shop, your local brewery, your favorite boutique or your neighborhood bookstore? These independent businesses can define a community.”

Co-founded by Heather Duncan (Tattered Cover Book Store), Nicole Sullivan (BookBar) and Heather Garbo (Denver Dweller), Local First Colorado is being activated by a coalition of local business leaders including Ellen Daehnik (Helliemae’s/Post Oak Hall), Patty Henry (The Freyja Project), Kappy Kling (Hearthfire Books), Mickki Langston (Tellicherry Trading Co.) and Caleb Seeling (Bowerhouse Books).

Local businesses interested in participating in Local First Week are encouraged to sign up here. Coloradans can take the Local First Pledge to shift support to a local business at www.localfirstcolorado.org.