Good article on experiential retailing and consumers


MediaPost.com recently posted an excellent article reporting what consumers are looking for in their retail experiences, and what retailers can do to meet their needs in this age of the internet.

From the article: “many retailers and brands have stepped up their game by ironing out the seams between online and in-person, listening more and more transparently, and transforming brick-and-mortar locations into experiential environments versus simple transaction points. In addition to these massive changes, brands are also competing in a space in which consumer privacy and trust is more valuable than ever.”

Click here for the rest of the article.