How Retailers Can Gain an Edge This Holiday Season

Black Friday may be over, but with the holiday season still in hyper mode, retailers should continue to be creative about their promotions and offers. Enhancing both their online and offline experiences is one way to win over shoppers and gain an edge over the competition. highlights 6 ways retailers can win the holidays with ways retailers can stand out in the 2019 holiday season.  From a strong website to handle increased traffic to BOPIS (buy online and pick-up in-store) options to building mobile capabilities for purchases; the stakes are high for retailers to keep ahead of the purchasing trends. Making the in-store experience different from what a customer sees online will allow for those who chose the BOPIS option to see all a retailer has to offer and retain foot traffic beyond the holiday hubbub!