Useful article for retailers: “the More Touchpoints, the More Retail Sales”

A recent article published by Apparel magazine features a good discussion on how retailers need to build “a strategy around the new shopper’s journey”. This includes the fact that to “accommodate the contemporary shopper, retailers must work toward the goal of true omnichannel, seamlessly connecting a network of touchpoints that help guide the shopper toward making a purchase — and increased store sales.”

To read the full article visit the apparel website.